Graduate Interview Process
Average length of process: 4-6 weeks
Glassdoor rating: 4.1/5
The initial application is done online and requires you to fill out your contact details and upload a copy of your CV and cover letter. If you need a CV template then there are free templates here.
They also ask you to submit an answer to a question such as "Please describe the pricing strategy of a company of your choice and explain why you find it interesting". This question is designed to test your understanding of a common consulting topic (pricing strategies) and also your ability to communicate your understanding in writing.
Baringa do a lot of work in the energy sector and so a good example here may be to look at new tariff pricing strategies being employed by the challenger energy suppliers such as Octopus energy. They are beginning to offer tariffs targeting electric vehicle owners by taking advantage of cheaper electricity available overnight. To communicate why this is an effective strategy you will need to touch on areas such as customer needs, the industry supply chain and commercial model.
If you are successful in your online application and phone interview then you will be invited to a 'super day' at the company offices. The day consists of multiple interviews and you will be told whether you have made it through to the tests at the end of the day. The interviews used are a mixture of competency interviews, case interviews and market sizing questions.
The competency interview will consist of generic questions such as:
Why are you interested in consulting?
Why are you interested in the work we do?
Are you willing to travel with work?
What are your interests outside of work?
Why do you think you would be a good fit at Avasant?
As well as specific questions about what is on your CV. Be aware that interviewers are not looking to find out if what you wrote on your CV is true but they want to see how you articulate that experience. Being able to communicate your prior experience in a confident and interesting way is very valuable so be prepared to talk around the points on your CV.
A case interview is a business case that involves a strategic problem such as entering a new market or increasing profitability and as the interviewee you are asked to recommend an appropriate strategy. An example question might be:
The CEO of Deutsche bank has become increasingly concerned about their declining profitability over the last 36 months and has asked you to determine the factors causing the decline as well as recommend a strategy to reverse this trend.
The most critical part of any case interview is the selecting, customising and presenting of the approach you are going to take to the interviewer. If you can do this well then you will score highly as long as you follow that approach through, even if it doesn't get you to the right answer.
If you have not come across a case interview before then you should definitely research them and practice them more than anything else as they are very easy to get wrong but are crucial to almost every consulting interview you take.
Read our comprehensive guide to case interviews to get yourself up to speed.
Market sizing questions (sometimes known as guesstimates) are often used in interviews because they require a mix of logic, maths and common sense. They can be asked as a standalone question or as part of a larger case interview. Candidates that are competent with market sizing questions can find them extremely easy to execute.
All the top tier consulting firms are likely to test their candidates with a market sizing question at some stage in the process as it is considered a “back-of-the-envelope” calculation. For instance, you may be sat talking to a UK clothing retailer about their growth strategy and someone may put forward the idea of opening an e-commerce store inviting the question “how much revenue could we expect to generate from an e-commerce store?” and on the back of an envelope (or more likely a piece of paper) you could estimate the size of the UK’s online clothing market and apply a market capture percentage for the client to give them a rough figure. Being quick with these calculations keeps the conversation flowing with the client and maintains a good impression.
There are two structures to know when answering a market sizing question; issue tree and tabular. It is sensible to practice these frameworks before an interview that involves a market sizing question because it can be the difference between being successful and unsuccessful.
If you are not familiar with market sizing questions, see our full guide here.