Market Sizing 40


A popular type of question for consultants to ask but can be totally bizarre.


How many tennis balls do they use at Wimbledon? How many passengers pass through Heathrow every year?


The questions require a certain logic and way of thinking that consultants love. Are you going to give a good account of yourself in front of the CEO of British Airways when he asks you to estimate how many drinks they serve a year on their flights?

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